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About

History
“Wonderful, both on- and offstage”
‐ Swedbank

History

WHETSTON /strategic foresight was founded in 2014 by Thimon de Jong. It is a think tank in which a selection of future thinking thought leaders exchange research, next practices and future strategies around one basic question: how will people behave in the near future?

To determine the business impact of future human behaviour, Whetston takes an interdisciplinary research approach and combines a variety of academic disciplines. Whetston works with a very diversified network of people, united in the Whetston Think Tank. This network consists of a select group of global specialists that work on the cutting edge of change and strategy.

Whetston strongly believes that understanding human behaviour is key to plan for the future. Whetston researches behavioural & societal change and provides strategic information on the dynamics of human behaviour in a changing world.

“A new light on reality”
‐ IKEA
Methodology

Methodology

WHETSTON specializes in live presentations & leadership training. The team spends as much time on the content as on ‘the art of public speaking.’

WHETSTON strongly believes that the form of a presentation or workshop determines its impact. Therefor, a lot of time and energy are invested in perfecting this. That means:

  1. the right mix of (academic) research, fresh business cases and entertaining stories.
  2. practical strategic and leadership take-aways.
  3. customised content & a presentation style based on the conference and company, but also the location, time of day, seniority level of the audience etc.
  4. visually striking slides.
  5. easy interactivity throughout to keep energy levels high.

The four WHETSTON presenters have their own unique personalities, but their common traits are: curious, charming & highly social – both on and off stage.

Whetston Think Tank

Whetston works with a network of international experts that work on the cutting edge of behavioural insights, future studies, leadership expertise and business strategy.

Madelijn Strick

Madelijn Strick

Social Psychologist @ Utrecht University

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Stan Steverink

Stan Steverink

Founder @ Circle Radius

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Anne Mieke Eggenkamp

Anne Mieke Eggenkamp

Business innovation @ Caracta

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Farid Tabarki

Farid Tabarki

Zeitgeist Explorer

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Stefan Hyttfors

Stefan Hyttfors

Futurist

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Cosimo Turroturro

Cosimo Turroturro

CEO @ Speakers Associates

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Gerd Leonhard

Gerd Leonhard

Futurist

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